If you haven't yet even thought about developing a logo of some kind for your own business this is something you should do right away. Once you have this portion done it takes little more than a bit of marketing to begin the process of associating your image with your business in the minds of millions.
One color is enough to make people notice your business signs before they see those of someone else. You want your custom signs to tickle the interest of people, and they should also be very visible. The human eye looks for contrasts, whether the viewer is aware of it or not. So a well-made sign with bright and bold font on a black board will stand out to viewers more than the average whiteboard or chalkboard, which often times may go unnoticed by the very customers the businesses are trying to attract.
What colors work for your business? You can create a design specifically showing your company logo or changing as often as you would like. So start out with contrasting colors that include those of your logo, so people will associate your company with these colors when they see them. The purpose of custom business signs is to attract potential customers to read your message and overall sell more. Make your lettering stand out effectively to draw the attention of people passing by. Regardless of what your sign says, you have to grab attention before it will be read.
When you select the color scheme for a custom sign, remember that contrasting colors work best most of the time. You can use a light background with dark words and symbols, or a dark background with light symbols and words. Either of these two ways will get the maximum attention of anyone coming into view. The colors will help to increase the effectiveness of your signs. Dark colors recede and light colors advance, which makes them more easily visible to the human eye.
Backgrounds that are white or off-white are very popular in custom signs. Not only do they give you the contrast you need, but they are usually cheaper to have made. They will also not draw any attention away from your logo or wording. You can use any color you like on your sign background, of course, just keep in mind that you are wanting to draw in the most attention, since that is the purpose of having signs made in the first place.
As long as you don't use light lettering with a light background, your words and logo will stand out. Color and artistic design will make your signs more appealing to read, and people will read it more easily if you use contrasting colors. A bright color message with dark around the borders will also grab people's attention. Different colors evoke various emotions in the people who read your sign.
Depending on what type of business you are in, you'll want to utilize colors that best convey your message to readers. Artistic businesses use a variety of bold and bright colors express that flair. Use your color choices to tell people what type of business you have.