There is only one main source for making any income from a website and that is a constant stream of targeted traffic. These days almost anyone can build a website, even an outstanding website but with no interested visitors, it just sits there. As the saying goes it takes money to make money and that holds true with Internet marketing and website traffic.
There is hope however, because it does not take a substantial investment to generate targeted traffic to your website.
Many of the high traffic websites online are employing multiple marketing tactics to generate traffic. Some invest a lot of money in advertising campaigns and other costly marketing methods. They are spending large sums of money to make even bigger money. Great for them but what about the rest of us who need low cost website traffic?
Some of the top low cost website traffic tactics also produce some of the most targeted prospects to your website, so at the risk of throwing another cliche' at you. It's not the quantity but the quality of the traffic that matters most.
Exchanging links with other related websites is one of the oldest and proven traffic generating methods online. However this method should be more than just creating a link page with tons of other websites plastered on it.
A good quality link exchange should be more than that. Perhaps a section of your website touches on a subject but is not your main niche, you could then link to another website for more in-depth information in return for them doing the same. This also provides added value for your visitors.
A key qualification in exchanging links with other websites is having similar content. They should share a general subject so that there is continuity in the information provided and helps target your traffic.
Link exchanges will also help raise your page rank and increase search engine listings. Search engines will rank sites higher in their listings that have quality inbound links from other related high-ranking sites. Its no secret that ranking high in search engines is the most effective way to generate low cost website traffic.
Traffic exchanges are another great low cost yet highly targeted traffic generating method. In fact you can join most any traffic exchange for free. You submit your website to the traffic exchange, and earn credits to get your website shown while you view other websites. You can bypass most of the drudgery of clicking by upgrading your account or buying credits.
Some may discount traffic exchanges as a waste of time or money but if used effectively it can drive highly targeted traffic to your website. Usually a short effective splash page or lead capture page are much more effective that just placing your sites main page into a traffic exchange. Remember the surfers are doing this to earn credits not necessarily to look at your site, so you must command attention with a good page to get the click to your site.
Traffic exchanges are also a great way to learn different marketing techniques. Keep en eye out for the pages that grab your attention and study them to learn how to create more effective lead capture or splash pages.
Article writing and submission is probably the most effective low cost website traffic generating method. There are thousands of websites that provides free space for articles to be submitted. If you are uncomfortable writing articles there are many freelance writers who are willing to do it for you for a small charge, but to save money, it is wise to learn how to write your own articles.
Your article topics should be focused on the theme of your website or about solving a problem that can be provided by visiting your website. Be careful not to blatantly plug your website or product in the article. Provide good tips and information on the topic showing off your expertise on the subject.
Including a resource box at the end of your article is how to get the targeted traffic to your site. You already proved your expertise on the subject in the article body, and if the reader got to this point now its time to get that click. Provide a short informative sentence about yourself or your website, while enticing them to learn more about the subject by clicking the link in the resource box.
Submitting your articles to as many websites as possible has two major benefits both providing low cost website traffic: Your article can be picked up off the article directory sites and used on other sites and passed around online. This gets you the advantages of inbound links described earlier and even more chances of targeted traffic after those website visitors read your articles.
Participating in online Forums only requires some of your time and nothing else. As you share your knowledge and proficiency in the subject of the forum with others online your reputation as an expert will grow. As you build your reputation in these online communities so does the reputation of your website.
Be careful not to spam any forums with outright ads for your website, and follow the forums rules about posting links. Most forums will only allow links in your signature, similar to an articles resource box. Most forums will always welcome new members as long as you don't just blast on the scene with both guns blazing throwing links all over the place just promoting your website. You will have much better results by keeping it low key and adding valuable input when you feel others will benefit by your contribution.
As you can see there are multiple ways of generating low cost website traffic. Start out with what you can afford and use your profits to invest in some of the more expensive methods when you are generating a positive income.
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